eBay Now: Make it Happen

Business Objective: Introduce the first hour delivery service to the world offered by a national retailer/ecommerce platform. Drive adoption and expansion of hour delivery for items from national retailers to your door, and instore pick up. 

Channels: Email, social, display ads, OOH, taxi toppers, pop up shops, app design, partner marketing, in store marketing

Results: Gained significant traction in target metro areas - San Francisco, New York, San Jose, Chicago and Denver. Ultimately our parent company would make the decision to divest in these efforts, due to lack of existing delivery chains. In spite of this, one hour delivery and buy online, pick up in store have become widely adopted services globally. 

Partners: Swirl Creative