eBay: Wish Bigger
Business Objective: Reposition eBay as a Holiday Shopping destination, highlighting the range of product offerings from new items offered by retailers, to unique, hard to find items.
Creative: Highlight the joy of the holidays and finding the perfect gift for your loved one from brand new to a unique, only on eBay Find.
Channels: Email, social, video, OTT, OOH, experiential, website takeovers, pop up shops
Results: Achieved record single-day home page visits in eBay History
Team: Digitas NA,Hulu, YouTube