eBay: Wish Bigger

Our task was to reposition eBay as a Holiday Shopping destination, highlighting the range of product offerings from new items offered by retailers, to unique, hard to find items. Campaign creative highlighted the joy of the holidays and finding the perfect gift for your loved one from brand new to a unique, only on eBay Find. 

The campaign was launched across email, social, video, OTT, OOH, experiential, website takeovers and in person pop up shops. The campaign achieved a record single-day home page visits in eBay History 

Partners: Digitas NA,Hulu, YouTube