Meta Shops ads Launch

Drove awareness of a new AI powered ads product, and educated businesses to set up the suite of commerce products that enabled the Shops ads product to drive success, and leveraged a GTM plan of Meta owned events, educational videos, webinars, a bespoke website, social activations and content.

Activations repeatedly exceeded adoption, engagement and satisfaction score baselines, and resulted in an expansion of product availability from beta to public availability.

Partners: MediaMonks, Code and Theory