Meta: Open for Summer

Meta Commerce’s inaugural seasonal campaign was goaled with driving adoption and awareness of organic Shops tools to drive performance for commerce sellers with both organic listings and paid ads. Highlighting the optimism of planning for Summer 2022, placements showcased founders of SMBs who built their businesses on FB and IG with organic tools - and were excited to share with other entrepreneurs through their own creator social accounts, Instagram for Business social, email, paid ads, Instagram for Business and Meta for Business blogs.

Resulted in exceeding engagement, positive sentiment and impression expectations.