Affirm: COVID19 Response

Balance the practical, changing needs of consumers as society pivoted to life under pandemic lockdowns, the need to be sensitive to an uncertain time, and highlight how Affirm can help customers budget for unexpected expenses. Maintain trust and brand integrity not only for Affirm but for our partner merchants by sharing appropriate marketing message during that uncertain time. 

Rapid turn creatives were launched on social, email and website. Campaign results showed increased purchases in target categories.