Affirm: Dream Big

(Holiday 2019)

Business Objective: Introduce Buy Now Pay Later as a preferable payment method case for making holiday shopping more affordable by spreading payments throughout the year, letting shoppers dream bigger during the holiday season

Creative: Capture the joy and magic of holiday season, and allowing yourself to dream big when payments can be spread out past the busy and spending holiday season. 

Channels: Experiential event, 29Rooms partnership with Refinery29, media partnership featuring Affirm as a responsible budgeting tool, social posts highlighting top Affirm merchant partners, email campaign

Results: Increased positive brand sentiment and likeliness to use among target audience through 100M+ high value impressions, and exceeding engagement goals up to 4x

Partner: Refinery29