Affirm: Dream Big

(Holiday 2019)

Our business objective was to introduce Buy Now Pay Later as a preferable payment method case for making holiday shopping more affordable. We leveraged creative and partners that captured the joy and magic of holiday season, allowing customers to dream big when payments can be spread out past the busy and spending holiday season. 

Dream Big was brought to life an experiential installation at 29Rooms in partnership with Refinery 29, media partnership featuring Affirm as a responsible budgeting tool, social posts highlighting top Affirm merchant partners and email campaigns to Affirm and Refinery29 audiences.

Resulted in increased positive brand sentiment and likeliness to use among target audience through 100M+ high value impressions, and exceeding engagement goals up to 4x.

Partner: Refinery29