eBay: Find Your Perfect

Business Objective: Reintroduce and reframe eBay Fashion as a premium destination for both luxury resale and budget finds, reversing a multi- year double digit decline in GMV and retained customers. 

Creative Strategy: Celebrate the diversity of eBay fashion shoppers and the finds they love by highlighting tastemakers who were also eBay shoppers in their everyday lives. Highlight that you can find your unique style on eBay without breaking the bank. 

Channels: OTT, digital fashion media partnerships & takeovers, print ads, OOH, social, influencer campaigns, OTT, digital advertising, paid ads, email, in product notifications

Results: 6% (9 digit) GMV growth, increased traffic by 3% and new buyer acquisition by 2%

Shifted perception of eBay Fashion from a 2nd tier destination to a top of mind premium resale shopping destination

Team: Digitas NA, Todd Selby, Elle Magazine, PopSugar, Refinery29